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23/09
2016
WiFi can provide value across the entire business
Posted by Richard Walters on 23/09 at 10:00 AM Wi-Fi,
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Your data network can now be handled by cloud technology – whether it’s a local area or wide area network.

Cisco Meraki cloud-managed access points (APs) provided by swcomms are monitored and managed on an easy-to-use dashboard suitable for companies of all sizes, but are particularly useful to business that have visiting customers, such as those within the hospitality and retail sectors.

Location analytics
A powerful part of the Cisco Meraki solution is the location-based analytics which gives you location statistics in real-time.

From the marketing department to your colleagues in IT, location analytics give you value across the whole business, improving elements such as customer engagement and loyalty.

Such insights mean you’ll be able to:

  • See traffic trends for both new and repeat visitors
  • Gain insight into visitor loyalty and dwell time
  • Compare your visitor’s activity across sites
  • Measure the affect of engagement strategies on behaviour
  • Drive revenue by using location analysis

All data collected by these intelligent access points is automatically reported to your web-based dashboard, giving you instant access to the information you need.

What’s more, any data can be exported to third-party applications that you use at no additional cost.

Want to find out more?
Don’t hesitate to speak to one of our expert consultants, to find out what location analytics as part of a great WiFi solution can do for your business.

Posted by
Richard Walters on 23/09/2016