Non-geographic numbers

By using non-geographic numbers, South West Communications Group can give your business a national profile or a means of raising extra revenue.

Centralised numbers are becoming more and more popular with businesses that want to easily create a national or a local identity.

South West Communications Group offers the full range of non-geographic numbers as follows:-

Non geographic numbers have powerful benefits for businesses which include:

Location - By definition, these numbers are not tied to a given geographic location. This effectively means that an organization can give the impression of being local by using advertising strap lines such as “call our local office on 0800xxxxxx” or conversely, they may use phrases such as “call our national help line on 090xxxx”.

Both techniques are used extensively in business to build the corporate image they want to portray. Moreover, numerous numbers can be published to give an impression of size yet in reality all may point to a single telephone line.

Dynamic routing - A key feature of these numbers is the ability to route calls to different destinations dynamically through a series of routing options. For example, calls can be delivered to differing destinations according to the:

Calls may also be routed more intelligently by using features such as:

All of the above routing intelligence is carried out at “cloud or carrier level” - all the customer needs is a telephone number (be it fixed or mobile); yet to the caller it will appear that they have a very sophisticated telephone system again adding to the customer’s perception of size and professionalism.

Revenue generation - More and more we are seeing companies looking to part fund services by using 087x or 090x numbers. Once the number is in operation it provides a predictable revenue stream which flexes in direct proportion to the workload.

Moreover, as revenues are automatically collected and paid by way of monthly commission to you, there is no requirement for your accounts department to raise invoices or chase debtors.

Measureable marketing - These numbers can be used to easily measure the success of marketing initiatives as statistics are available showing call volumes, ring time, talk time, caller location, etc.

Moreover, the information is updated in real-time and can be viewed via a secure web portal. Changes can instantly be made via the web portal to respond to demand by adding more agents or simply opening the calls to other offices or home workers.

This ability to proactively respond to demand and to accurately measure activity enables businesses to ensure that their advertising budget is spent wisely in areas with quantifiable results.

Future proof – As companies expand over the years many find that they need to re-locate, either to take advantage of larger premises or indeed to ensure they maintain or improve their strategic positioning.

Even when this move is within the same locality there is no guarantee that they can retain existing published 01xxx or 02xx contact numbers. However by adopting a non-geographic number, as it is not tied to any geographic location then no matter where you move within the UK your advertised number will remain the same.

In short, non-geographic number services make sense for many commercial and logistical reasons and any company communicating with customers or suppliers by way of incoming telephone calls must seriously consider adopting their use as part of their ongoing contact strategy.

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