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10/11
2010
GreenSquare Group goes greener and leaner with a South West Communications Group video conferencing
Posted by Caroline Moore on 10/11 at 01:49 PM

GreenSquare Group has saved an estimated £28k in fuel costs and staff time while also reducing its carbon footprint in the first year of using a video conferencing solution provided by South West Communications Group and LifeSize Communications.

GreenSquare Group has saved an estimated £28k in fuel costs and staff time while also reducing its carbon footprint in the first year of using a video conferencing solution provided by South West Communications Group and LifeSize Communications.

The housing, regeneration and social investment agency reduced travel by some 29,600 miles between its offices in Swindon, Oxford, and Chippenham leaving staff free to use the associated 744 hours more productively; the equivalent of 18 working weeks.

These figures were calculated by GreenSquare’s finance department, which was pleased to report the return on investment had been achieved in half the time allocated, therefore real savings were being realised after just one year.

Rob Fletcher, head of ICT for GreenSquare Group, said: "Video conferencing puts the green into GreenSquare. We not only reduce carbon emissions, improve staff satisfaction and are attractive to new business partners because we are innovative in the way we work."

South West Communications Group’s sales director Sarah Flowers said: "Some businesses have been put off using video conferencing in the past due to the restrictions of the technology available, such as poor image quality and time delays. However, technology has developed, bandwidth has become cheaper and high definition has been introduced, making video conferencing a more viable and affordable product.

"The savings made from using video conferencing meant GreenSquare had recouped its investment within the two-year specified deadline. In the first year, GreenSquare has used its video conferencing solution three to four times a week and calculated satisfying savings."

"This solution met all of GreenSquare Group’s requirements in terms of corporate responsibilities and saving money. Looking ahead, this system is scalable and could be extended to include any additional sites or workers, as well as communicating with clients or contractors who also have video conferencing capabilities, thus making further savings."

For more on this story, see:
Comms Business

Posted by
Caroline Moore's avatar
Caroline Moore on 10/11/2010

Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.

She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.

This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.


Contact: caroline.moore@swcomms.co.uk