Are landlines still relevant in an era where nearly everyone has a mobile phone? For businesses, it would appear that customers have more confidence in a company that has a landline number.
Small businesses and sole traders often choose to utilise their mobiles to keep costs down but there are advantages to using a landline...or, at the very least, the appearance of a landline.
- A landline number looks more professional and suggests the business has an office and staff rather than being a “one-man band”
- They give an indication of locality which is important to some businesses
- Conversations are generally clearer on a landline as there isn’t any background noise, such as traffic, and there isn’t the risk of the signal dropping out
- Customers prefer to call landlines as they are usually less expensive
- You can limit the times you are accessible to your clients with calls from customers out of hours going to voicemail
A recent experiment carried out by a virtual phone service provider tested the business benefits of landlines by placing identical adverts online – one with a mobile number and the other with a landline number. The landline number received four times as many calls as the mobile.
But there will still be companies that will not wish to invest in a landline. For these businesses, telecommunications companies can provide virtual landline numbers and direct then to a mobile to give the appearance of landlines and thereby winning customer confidence.