Businesses still rely on landlines for incoming calls
Posted by Caroline Moore on 10/10 at 02:30 PM SMEs, Landlines and calls,
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Are landlines still relevant in an era where nearly everyone has a mobile phone? For businesses, it would appear that customers have more confidence in a company that has a landline number.

Small businesses and sole traders often choose to utilise their mobiles to keep costs down but there are advantages to using a landline...or, at the very least, the appearance of a landline.

  • A landline number looks more professional and suggests the business has an office and staff rather than being a “one-man band”
  • They give an indication of locality which is important to some businesses
  • Conversations are generally clearer on a landline as there isn’t any background noise, such as traffic, and there isn’t the risk of the signal dropping out
  • Customers prefer to call landlines as they are usually less expensive
  • You can limit the times you are accessible to your clients with calls from customers out of hours going to voicemail

A recent experiment carried out by a virtual phone service provider tested the business benefits of landlines by placing identical adverts online – one with a mobile number and the other with a landline number. The landline number received four times as many calls as the mobile.

But there will still be companies that will not wish to invest in a landline. For these businesses, telecommunications companies can provide virtual landline numbers and direct then to a mobile to give the appearance of landlines and thereby winning customer confidence.

Posted by
Caroline Moore's avatar
Caroline Moore on 10/10/2014

Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.

She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.

This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.

Contact: caroline.moore@swcomms.co.uk

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