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Don’t let poor Wi-Fi dampen the festive vibe

Posted by Ash Khagram on 23/06 at 10:00 AM Wi-Fi,
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Summer is kicking into gear and the festival season is well and truly here. With events occurring across the UK, music-lovers’ want access to the internet to share their enjoyment.

Being able to share your festival experience with friends, family or just other festival goers is part of the culture but with festivals often located in rural areas which suddenly become populated with thousands of people, a decent mobile signal can be a rarity or networks become jammed with so many devices trying to use them at the same time.

Having Wi-Fi at festivals has become a necessary requirement for organisers so their revellers can share their experience in real time. Just as campsites and holiday parks are introducing Wi-Fi as part of their packages or offering it as a chargeable service, the same type of technology has become a part of festival life.

At Glastonbury last year, EE used hotspots disguised as hedges…and they are back for this weekend’s event. These will be used to handle the 15TB of data expected to be sent by the 130,000 revellers at Worthy Farm.

While Wi-Fi gives attendees the chance to share, review and communicate with others, the organisers can use their wireless connectivity solution to capture key demographic details or information from their social profile which can be used for marketing purposes while they are at the event and to encourage them back the following year.

The Millennials and generation Z festival-goers will be especially bewildered at an event without connectivity services. A quick look at UK festival websites reveals a variety of WiFi considerations and information, with some recruiting WiFi sponsors to make sure these communication needs are met.

Unsurprisingly, a couple of access points on a broadband line is never going to support the needs of a sold-out festival, even a small one.

The same theory can be applied to campsites or holiday parks that required Wi-Fi throughout the holiday season. In fact, any business or organisation where guests and other users expect to get online using wireless connectivity, such as hotels, conference centres, schools and hospitals, all need solution that enable multiple devices to access the internet at the same time.

Such demand needs a professional WiFi solution that is fit for purpose, like the one in place at Glastonbury this weekend. We work with business and organisations every day to design, deploy and support robust Wi-Fi solutions that can cope with these needs while also offering the marketing opportunities previously mentioned along with device visibility and a whole host of other easy-to-use management tools.

If you want to experience such a solution, you can get a free Wi-Fi access point from one of our partners, Cisco Meraki, by simply attending their Cloud managed Wi-Fi webinar. What have you got to lose? 

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Ash Khagram's avatar
Ash Khagram on 23/06/2017

Ash joined us as the digital marketing manager in 2016 with 20 years of marketing expertise from the software and engineering industry.

As a true geek, Ash keeps up to date with current technology trends and innovations in marketing. He spent the last eight years working with leading software companies such as Microsoft, Intel, Adobe etc to create B2B and B2C marketing campaigns.

Ash moved from London in 2007 with his family to enjoy the idilyic surroundings of Dartmoor and the coastlines Devon has to offer.

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Contact: ash.khagram@swcomms.co.uk

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