The UK’s outdated internet connectivity infrastructure is holding many businesses back at a time when they could really do without any more challenges. Businesses in every sector are in urgent need of digital connectivity that is truly fit for purpose, but there seems to be confusion as to what the difference is between ‘fibre’ and ‘full-fibre’.
You might think you already have ‘fibre’ and, reluctantly, you’ve accepted that even though it isn’t great, it’s the best you’re going to get. The truth is that there are better alternatives available now, and that alternative is full-fibre.
‘Fibre’ and ‘full-fibre’ are very different. When some of the UK’s biggest providers talk about fibre connectivity with services such as fibre to the cabinet (FTTC) broadband products, what you are actually settling for is fibre cables used for only part of the journey i.e. to carry data to and from your local cabinet. However, from the cabinet into your premises, old fashioned copper wire is used which is notoriously slow and unreliable.
Full-fibre, on the other hand, uses a fibre connection the entire length of the journey, which means no copper wires and virtually no slowdown in speeds or drops in quality.
The type of fibre service you are using becomes very important when business starts to suffer. As our reliance on cloud computing and remote solutions continues to grow, so will the realisation that businesses across the UK are being held back.
We want to help businesses access the best possible services, which is why we offer gigabit speed connections where they are available. These full-fibre services provide a superior, high capacity, full-fibre infrastructure with speeds a magnitude above what else is on offer.
In fact, full-fibre is up to 100 times faster than the UK’s average business connection, meaning companies using this service can make the most of their digital capabilities. As your staff base grows or your technology evolves, you won’t have to worry about strains on your bandwidth. Whether your workers are in the office, in the field or working remotely, they will be able to simultaneously access your ultrafast network at peak times without a drop in speeds.
Your business will struggle to keep up with your competitors if you are being endlessly constrained by the burden of sluggish connectivity. Full-fibre has an immediate impact on a business’s productivity, efficiency and bottom line while also unlocking new opportunities.
Every company will have different ambitions, but the need for robust digital infrastructure enabled by full-fibre is fundamental for business success. Ultrafast full-fibre broadband shouldn’t just be a ‘nice to have’, it should be a necessity.