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Hang up on your traditional telephone system

Posted by Caroline Moore on 01/09 at 10:00 AM Telephone systems,
Television theory image

When business telephone systems begin to reach the four or five-year mark, it usually means it is time to have a rethink, a refresh or an upgrade. You may experience resistance from your finance director, but it could cost much more in the long term should your system begin to fail.

Apply the TV theory
To an extent, we can all feel a little resistant and wonder why we are compelled to make changes when what we already have is not broken. To this argument, I always apply the ‘TV theory’.  A friend of mine has an old-old style TV. By old-old, I mean it still has a sizeable backend to it and its picture and sound quality is rather poor. I have an old TV. It has a kind of flat screen, it certainly isn’t smart and there’s not a curve in sight.

Both work, but they are not as good as the latest models. We are both missing out on the quality and applications now available with newer models.

Are you damaging your business?
Technology is constantly evolving and what we bought 15, 10 or even five years ago will not be as good as what is available now...and that includes your telephone system. Whereas not replacing my old TV means I could lose out in my recreational time, hanging onto an older telephone system means you could be damaging your business.

Let me ask you a few questions:

1. Are you confident you answer all your calls?
2. Do you know how long you take to answer a call?
3. Are you aware if any calls have been lost?
4. How successful are your marketing campaigns?

These are fairly big hitting questions! Unsure? Take a look at our free, short and sweet guide on Understanding the negative impact of traditional phone systems.

Posted by
Caroline Moore's avatar
Caroline Moore on 01/09/2016

Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.

She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.

This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.

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Contact: caroline.moore@swcomms.co.uk

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