In a changing world of data management, what does the future look like?
Posted by Lindsey Green on 12/03 at 10:00 AM Data centre, Data networks, Disaster recovery,
In a changing world of data management, what does the future look like?

With data often described as the ‘life-blood’ of modern businesses, managing and protecting it is vital. IT staff face growing pressure to improve data security, management processes and organisational compliance.


Furthermore, data is growing at a rapid rate. Globally, the data produced in 2019 is predicted to be 30 zettabytes but is predicted to hit 175 zettabytes by the year 20251


Businesses are seeing their own challenges associated with the growth of data. It puts pressure on storage capacity and creates a headache for IT staff trying to cut risk and prevent threats like ransomware.


But where is all of this data coming from?


For most businesses, this is complex and difficult to answer.  Additional systems are put into place as businesses grow in size, implement new modules or look to improve efficiencies. These new solutions are constantly creating data, often in varied formats, adding further complexity. It can be nigh on impossible to centralise these new data sources and manage them all easily.


With the need to access data on a 24/7 basis and avoid large upfront capital expenditure, they are increasingly looking to the cloud for new solutions. In fact, 86% of enterprises are now utilising some aspect of a multi-cloud or hybrid cloud strategy.2


Meanwhile, IT staff have to be wary of the catastrophic consequences of a ransomware attack infecting their networks and causing extremely expensive downtime. The threat of ransomware has been well publicised in recent years with the number of attacks drastically increasing. In 2017 alone, there was a reported 350%3 increase in ransomware and malware strains.


While safeguards can be introduced to try to reduce the likelihood of a ransomware attack, it is almost impossible to guarantee an attack or data breach won’t take place. The most likely cause of a data breach still remains human error, with 28% involving an internal factor4.


With the increase in cloud applications being used, data management is becoming more complex and fragmented. IT staff need to have a greater understanding of numerous and disparate systems. The time taken to manage multiple systems is inevitably on the rise. Combined with greater industry and state regulation of data management, e.g. GDPR, this has led to a need for a more strategic approach to managing data which should take into account retention of data, location of storage and, ideally, management by exception.


In addition to these threats and challenges, IT staff are faced with budgetary threats as data management costs rise. Many businesses are looking to cut IT spend to drive profitability, but that means dealing with the hangover of legacy technologies with systems and hardware that are inadequate.


Primary storage platforms are bulky and expensive and with data growing at such a rate, predicting when investment will be needed for additional hardware is difficult. Hardware-associated management processes aren’t efficient enough to keep up with the implementation of new technology and, more often than not, require manual intervention to work.


The future of data management


As businesses look to improve data management processes and prepare for the future, there are core issues that must be addressed:


  • Data must be accessible and in more than one location, catering for remote users and non-office-based users
  • Speed is vital, with the cost of downtime estimated to be £4,300 per hour by Gartner5
  • Securely storing, managing and protecting data must form a complete process that can be effectively managed by staff and can be reported on to assist with the demonstration of compliance


Find out how we can help you control your data with our modern back up solution. Contact our team on 0800 054 6789 or email us to find out more.

1 https://www.forbes.com/sites/tomcoughlin/2018/11/27/175-zettabytes-by-2025/#4f2e33ba5459
2 https://www.techrepublic.com/article/why-86-of-enterprises-employ-a-multi-cloud-strategy-and-how-it-impacts-business/
3 https://www.pandasecurity.com/mediacenter/security/types-attacks-ransomware/
4 Verizon Data Breach Report 2018 - https://enterprise.verizon.com/en-gb/resources/reports/dbir/
5 https://blogs.gartner.com/andrew-lerner/2014/07/16/the-cost-of-downtime/
Posted by
Lindsey Green's avatar
Lindsey Green on 12/03/2019

Lindsey joined the company in 2006, straight from school, to work on our support desk, dealing with broadband and leased line faults.

Lindsey quickly excelled at the technical side of fault finding and in 2008 joined our in-house data centre team. Since then, Lindsey has become our senior data centre engineer, certifying in VMware’s data centre certification multiple times, and expanding her knowledge in a hands-on role.

In her spare time, Lindsey likes online gaming and spending time with family and friends.

Contact: lindsey.green@swcomms.co.uk

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