07/08
2014
My business wants to invest in tablets - is this a good idea?
Posted by Caroline Moore on 07/08 at 09:22 AM Large enterprises, SMEs, Mobiles, Unified communications, Mobiles, Unified communications,
SWComms blog post image

The ever-changing tides of the tech industry, including the evolution of smartphones and a growing emphasis on mobile working, have changed the way businesses interact. Users now demand more from their company devices as they are increasingly used for both personal and professional matters.

It’s the functionality, accessibility and intuitiveness of consumer devices which now appeal more to the end user while advances in security also address the previous issues and concerns within businesses.

Mobility is key – and heavy investment in mobilised online services for traditional IT businesses and online companies is fast becoming the norm. Tablets are here to stay, with major software vendors creating apps that integrate with these devices and provide a better user experience.

These apps are built specifically for mobile devices rather than just duplicating the traditional desktop or browser experience. As momentum in this market builds, that feeling of frustration when using a poorly transplanted app will soon be a thing of the past.

Tablet security has advanced alongside an exponential growth in their popularity – Samsung recently reported a triple-digit growth in sales – and most providers now offer significant protection in instances of tablet theft or any other security compromise.

Data and content are also secured on these devices, reassuring company executives by protecting corporate-sensitive data that could be under threat of loss or espionage. To the benefit of both users and businesses, this information can now be sandboxed within an app on the user’s own personal device.

This easy provision of security means that companies can no longer blame a lack of safety as an excuse for not being fully behind the transition to a bring your own device (BYOD) workforce – pretty soon we’ll see iPads become as common in the workplace as a laptop or desk phone.

The enterprise will change with the growth of the tablet market and companies must embrace this if they are to avoid stasis. BYOD, or whatever industry phrase is next coined, is a necessary step in the evolution of the workforce, and one that can make employees more productive while enabling the device user's love.

 
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Caroline Moore's avatar
Caroline Moore on 07/08/2014

Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.

She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.

This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.


Contact: caroline.moore@swcomms.co.uk



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