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Posted by Caroline Moore on 23/10 at 10:00 AM Cloud-hosted telephone systems, Telephone systems, Vets,
Veterinary nurse using a cloud-hosted phone system image

If you are vet reading this, the news that practices across the UK are being bought up as part of larger commercial groups will not come as a surprise to you. 

At the last count, there were seven large providers of veterinary services with CVS leading the way as Britain’s largest provider of veterinary services for small companion animals, horses and livestock. While this will not make any difference to the way animals are cared for, it will alter the buying habits of what used to be largely standalone businesses.

As a communications provider with 30+ years of experience, we understand the trends that affect different industries. For example, we have recognised that GP surgeries and schools are largely moving towards localities, federation, multi-academy trusts, etc. The belief clearly seems to be that these organisations believe in strength in numbers and, no doubt, the cost savings gained from shared resources.

The same can be said of other businesses such as dentists, pharmacies and vets. While there are many that have been scooped up by corporate entities that offer centralised back office support, equally there are others that have formed their own groups or are resolutely remaining independent.

Does that mean then that the smaller groups or standalone veterinary practices are missing out on the improved client service, increased efficiency and cost savings that group-wide resources and purchasing can bring? In short, not if they don’t want to. 

swcomms has recently saved a small veterinary group thousands of pounds a year by replacing their six standalone telephone systems and associated ISDN lines with a unified cloud-hosted telephony solution that is supported by SIP technology on a wide area network, also provided by us.

At first look, this seems like a major overhaul, but with plain English explanations of the proposed solutions and sympathetic project management to facilitate a smooth migration, our customer enjoys improved functionality which makes their day to day tasks so much easier while also being able to put the money they saved to another use.

The same technology can be used to help standalone veterinary practices too. Many hold on to aging equipment on the basis that they are not broken. We hear: “If it ain’t broke, don’t fix it,” all the time! But in real terms, this is not a sensible course of action or, rather, inaction as they will be paying inflated lines, calls and maintenance costs but not getting the features that would help make them be more efficient. 

It often takes that leap of faith or a collective deep breath to just allow a company like ours to explain what can be achieved and to embrace the notion that change won’t be as disruptive as you think. By opening your mind to alternatives, you will already be on your way to something better. 

Furthermore, what many veterinary practice managers do not realise is that many of these solutions can be deployed without any initial cost…even without being part of a larger corporate group!

If you run a veterinary practice and know a telephone system upgrade is overdue but have been too busy to take that next step, just give us a call. We can help you share in the improved client service, increased efficiency and cost savings now available to you. 

Posted by
Caroline Moore's avatar
Caroline Moore on 23/10/2017

Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.

She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.

This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.