Exeter Chiefs is celebrating 20 years of support from the same sponsor by sporting a new logo on the first team’s playing shirt and training kit.
Former newspaper journalist, Caroline joined the company in 2008 with no previous knowledge of the industry.
She set about stripping back all the jargon to produce plain English marketing collateral to support the sales teams. Now slightly more well-versed in the dark arts of voice, connectivity and data services, Caroline writes blogs, case studies, data sheets and social media updates to engage with potential and existing customers.
This industry is far cry from her previous working life when she worked as communications manager for Exeter Chiefs and Northampton Saints.